On 1st December, according to the world-renowned customer market research institute EUROMONITOR, Haier became the number one appliance brand in the world, accounting for a market share of 5.1%. On 20th March, Fortune published the list of The World's 50 Greatest Business Leaders, with Zhang Ruimin ranking 22nd. On 25th March, Zhang Ruimin was invited to Harvard and gave a speech about “Haier's Success with Stunned Fish”. And zero-distance, decentralization, and distributed system will continue to play a bigger role in the economic development. In the process of sustainable innovation and entrepreneurship, Haier always upholds the principle of “prioritizing people's value”. Step 4 - SWOT Analysis of Haier: Taking a Chinese Company Global. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. During the Olympic Games, Haier, as the only Beijing Olympic Games Offical Sponsor of White Goods, provided 60,000 units of energy-saving innovation products to 37 Olympic venues. In the process of sustainable innovation and entrepreneurship, Haier always upholds the principle of “prioritizing people's value”. The strategy also aims to build domestic brands that are recognized by respective mainstream markets. Self-powering/organizing microenterprises with self-entrepreneurship constitute a basic unit in the creation of user values. Former West Germany ambassador to China Mr. being a Chinese company had to confront these issues. Rendanheyi, Microenterprises for Exponential Growth. As the internet prophet Kevin Kelly says “companies will disappear, cities will survive”. Fortune cited Zhang for “his radical management innovations…very rare in western countries and even ground-breaking in China.”. Starting with a defunct refrigerator factory in Qingdao, An analysis of the historical background: Haier kept expanding its business domain in the first three development stages. In many of Haier’s target markets, the company deliberately leaves out mention that it is a Chinese company in advertising and product brochures as they feel it would be detrimental to the brand if consumers associated the Haier name with China. They first recognized Haier's development and then Haier's management methods and tools. While many factories reduced prices to increase the sales, Haier, with its renowned brand and reputation for high quality, raised the price by 12% and still attracted a lot of customers. The fact that Haier is a Chinese-based company was a major obstacle for penetrating Western markets due to quality concerns of westerners with regard to Chinese … By the time it has also started a production unit United States. Once you finished the case analysis, time line of the events and other critical details. Together, both parties committed to building a new, comprehensive system and standards, covering the transportation, delivery and installation of home appliances and large items. On 20th August, a Haier advertising sign was lit up on the top of Seven Treasures Building on the Yonchome, Ginza Square, Tokyo, Japan. Haier: Taking a Chinese Company Global Aiming to be the number one producer of white goals, Haier developed the marketing expansion strategy as called “three thirds”. From a manufacturing factory to one of leading electronics appliance company - the story of Haier is inspiring. In contrast with other contemporary enterprises, Haier has, from the very beginning, developed a customer-oriented corporate strategy and culture, which is the focal point of organizational excellency. 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